Consumerist Encounters : Flirting with Things and Images /

Economic liberalization and globalization in India in the early 1990s resulted in a whirlwind of consumerist activities. New material and visual temptations swept markets, infiltrated consumer minds through media, and aroused inhibited desires. This has engendered a fast-paced and relentless relatio...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
Consumerist Encounters
1. Verfasser:
Bhattacharya, Sreedeep
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New Delhi : Oxford University Press, 2020.
Zusammenfassung:
Economic liberalization and globalization in India in the early 1990s resulted in a whirlwind of consumerist activities. New material and visual temptations swept markets, infiltrated consumer minds through media, and aroused inhibited desires. This has engendered a fast-paced and relentless relationship with things and images that permeate our everyday lives. Consumerist Encounters elucidates how our all-consuming relationship with objects and their representations have transformed rapidly over the last few decades in contemporary urban India. It argues that ephemerality, frivolousness, and multiplicity of choice regulate our flirtatious encounters with commodities and their images as we restlessly use, exhaust, dispose, and move on. Such a trend is illustrated by examining a plethora of commodity-centric phenomena such as exclusion through apparel, eroticization of body images, population of the T-shirt surface with graphics and text, rise of business process outsourcing, instantaneous seeing and sharing of images, and rejection of material goods in junkyards and ruins. These explorations collectively shed light on the constant negotiation of our identities, statuses, and mobilities in the image-saturated commodity landscape.
Umfang:
1 online resource (xviii, 273 pages) : illustrations
Bibliografie:
Includes bibliographical references and index.
ISBN:
0-19-099132-1
0-19-099133-X
Schlagworte:
Consumption (Economics)
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