Innovation in an advanced consumer society : value-driven service innovation

The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovatio...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Furseth, Peder Inge, Cuthbertson, Richard (MitwirkendeR)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Oxford : Oxford University Press, 2016.
Zusammenfassung:
The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation.
Umfang:
1 online resource.
Anmerkungen:
Bibliographic Level Mode of Issuance: Monograph
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
0-19-177421-9
Schlagworte:
Service industries > Technological innovations.
Industries
Business & Economics
Bezugswerke:
Links: