When the nerds go marching in : how digital technology moved from the margins to the mainstream of political campaigns /

Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is diffi...

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How digital technology moved from the margins to the mainstream of political campaigns
Introduction
1. The Four-Phase Model of Digital Campaign Development
2. A Review of the Literature: From Experimentation to Mobilization
3. Digital Campaigning across Space: The Role of Technological, Political, and Institutional Context
4. The Slow Burner: Digital Campaigning in the United Kingdom
5. The Early Bloomer: Digital Campaigning in Australia
6. The Late Bloomer: Digital Campaigning in France
7. The Trendsetter: Digital Campaigning in the United States
Conclusion: Digital Campaigns at the Crossroads
Appendices
1. Verfasser:
Gibson, Rachel
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Oxford University Press 2020
Zusammenfassung:
Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is difficult to pinpoint exactly when the first digital campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awareness, came during the 1992 U.S. election cycle. At the presidential level, it was Democratic nominee Bill Clinton who laid claim to this virtual terra nova after his staff uploaded a series of basic text files with biographical information for voters to browse. Since that time, use of the Internet in elections has expanded dramatically in the U.S. and elsewhere.
Umfang:
1 online resource (304 pages).
Bibliografie:
Includes bibliographical references and index.
ISBN:
0-19-094905-8
0-19-094903-1
Schlagworte:
Internet in political campaigns > Cross-cultural studies.
Political campaigns > Technological innovations > Cross-cultural studies.
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