An integrative guide to consumer neuroscience /

Weitere Versionen (2)

An Integrative Guide to Consumer Neuroscience provides a comprehensive guide to a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research.

Gespeichert in:
1. Verfasser:
Braeutigam, Sven
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
London, England : Oxford University Press, [2022]
Zusammenfassung:
An Integrative Guide to Consumer Neuroscience provides a comprehensive guide to a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research.
Umfang:
1 online resource (289 pages)
Bibliografie:
Includes bibliographical references and index.
ISBN:
0-19-250729-X
0-19-250728-1
0-19-183565-X
Schlagworte:
Consumers > Psychology.
Consumer behavior.
Cognitive neuroscience.
Bezugswerke:
Links: