Handbook of culture and consumer behavior

In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

Gespeichert in:
1. Verfasser:
Ng
Weitere Verfasser:
Ng, Sharon (MitwirkendeR), Lee, Angela Y. (MitwirkendeR)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York : Oxford University Press, 2015.
Zusammenfassung:
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
Umfang:
1 online resource : illustrations (black and white).
Anmerkungen:
Bibliographic Level Mode of Issuance: Monograph
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
Schriftenreihe:
Frontiers of culture and psychology Handbook of culture and consumer behavior
ISBN:
0-19-022834-2
Schlagworte:
Consumer behavior > Cross-cultural studies.
Consumers > Cross-cultural studies.
Consumption (Economics) > Cross-cultural studies.
Commerce
Business & Economics
Marketing & Sales
Bezugswerke:
Links: