From Big Data to Big Profits : Success with Data and Analytics /

This title examines the technological, operational, and market transformations underway that are driving how Big Data is perceived and monetised in the post-Internet era. The book provides a framework for assessing Big Data readiness and an evaluation on the performance of firms in leveraging Big Da...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Walker, Russell
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York : Oxford University Press, 2015.
Zusammenfassung:
This title examines the technological, operational, and market transformations underway that are driving how Big Data is perceived and monetised in the post-Internet era. The book provides a framework for assessing Big Data readiness and an evaluation on the performance of firms in leveraging Big Data for big profits.
Umfang:
1 online resource (313 p.)
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
0-19-026069-6
0-19-937834-7
0-19-937833-9
Schlagworte:
Big data.
Business > Data processing.
Management > Data processing.
Dades massives
Negocis.
Processament de dades
Llibres electrònics
Bezugswerke:
Links: