Liking Ike : Eisenhower, advertising, and the rise of celebrity politics /

Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

Gespeichert in:
1. Verfasser:
Blake, David Haven
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York, NY : Oxford University Press, 2016.
Zusammenfassung:
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Umfang:
1 online resource (305 p.)
Anmerkungen:
Description based upon print version of record.
Zielpublikum:
Specialized.
Bibliografie:
Includes bibliographical references and index.
ISBN:
0-19-027820-X
0-19-027821-8
0-19-027819-6
Schlagworte:
Eisenhower, Dwight D. > (Dwight David), > 1890-1969.
Bezugswerke:
Links: