Social marketing research for global public health : methods and technologies /

Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to pr...

Ausführliche Beschreibung

Gespeichert in:
Weitere Titel:
Methods and technologies
1. Verfasser:
Evans, W. Douglas
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York, NY : Oxford University Press, 2016.
Zusammenfassung:
Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods.
Umfang:
1 online resource (xvii, 295 pages) : illustrations
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
0-19-060646-0
0-19-022602-1
0-19-060645-2
Schlagworte:
Public health campaigns.
Public health > Marketing.
Social marketing.
Social media.
Public health.
Social Validity, Research > methods > NLM-D063586Q000379
Public Health > NLM-D011634
Social Marketing > NLM-D040241
Marketing of Health Services > NLM-D008389
Social Media > NLM-D061108
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