Analytic activism : digital listening and the new political strategy /

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This work discusses the rise of 'analytic activism,&...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Karpf, David
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York, NY : Oxford University Press, 2016.
Zusammenfassung:
Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This work discusses the rise of 'analytic activism,' including both its strengths and its limitations.
Umfang:
1 online resource : illustrations (black and white).
Zielpublikum:
Specialized.
Bibliografie:
Includes bibliographical references and index.
ISBN:
0-19-026615-5
0-19-026616-3
0-19-026614-7
Schlagworte:
Political participation > Technological innovations.
Communication in politics > Technological innovations.
Political campaigns > Data processing.
Data mining > Political aspects.
Big data > Political aspects.
Bezugswerke:
Links: