The Role of Research in Advertising /

This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the...

Ausführliche Beschreibung

Gespeichert in:
Format:
Elektronisch Film
Sprache:
Englisch
Veröffentlicht:
AFTRS , 1991.
Zusammenfassung:
This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients. .
Umfang:
1 online resource (1 video file)
Zielpublikum:
12+.
Produktionsangaben:
Director, Jo Lane ; producer, Marion Cooke.
ISBN:
9781350910294
DOI:
10.5040/9781350910294
Schlagworte:
Advertising
Links: