The Philosopher’s Toolkit. Episode 16 Outwitting the Advertiser.
Recommended by doctors! Low fat! Call today! The world of advertising is filled with psychological manipulation, misleading half-truths, and magic words designed to get us to buy. This lecture cuts through the spin to show us the advertiser's favorite techniques, from beautiful spokespeople to...
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- Format:
- Elektronisch Film
- Sprache:
- Englisch
- Veröffentlicht:
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[San Francisco, California, USA] :
The Great Courses,
2013.
Kanopy Streaming, 2025.
- Zusammenfassung:
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Recommended by doctors! Low fat! Call today! The world of advertising is filled with psychological manipulation, misleading half-truths, and magic words designed to get us to buy. This lecture cuts through the spin to show us the advertiser's favorite techniques, from beautiful spokespeople to empty messaging.
- Umfang:
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1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
video file MPEG-4 Flash
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Film
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- Mode of access: World Wide Web.
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