How Framing Effects Guide Decisions

Even as children, we learned that the way in which we presented a choice to our parents was often as important as the specific question we asked. Decision science reveals just how that tool - decision framing - can be used to our benefit, and how it is used to manipulate our choices as consumers.

Format:

Elektronisch Film

Sprache:

Englisch

Veröffentlicht:

[San Francisco, California, USA] : The Great Courses, 2016.
Kanopy Streaming, 2018.

Zusammenfassung:

Even as children, we learned that the way in which we presented a choice to our parents was often as important as the specific question we asked. Decision science reveals just how that tool - decision framing - can be used to our benefit, and how it is used to manipulate our choices as consumers.

Umfang:

1 online resource (streaming video file) (29 minutes): digital, .flv file, sound
Mode of access: World Wide Web.

Anmerkungen:

Title from title frames.
Film
In Process Record.

Spieldauer:

00:28:38

Format Details:

Mode of access: World Wide Web.

Schlagworte:

Psychology

Education films.

Links:

A Kanopy streaming video