Innovative Marketing Research Techniques
Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographi...
Gespeichert in:
- Format:
- Elektronisch Film
- Sprache:
- Englisch
- Veröffentlicht:
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[San Francisco, California, USA] :
The Great Courses,
2015.
Kanopy Streaming, 2016.
- Zusammenfassung:
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Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographies, and projective techniques..
- Umfang:
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1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
Mode of access: World Wide Web. - Anmerkungen:
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In Process Record.
Title from title frames.
Film - Spieldauer:
- 00:29:56
- Format Details:
- Mode of access: World Wide Web.
- Schlagworte:
- Links: