The Tactics of Successful Branding
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you’ll learn how to create a brand that will connect you with consumers—and defend you from the competition..
Gespeichert in:
- Format:
- Elektronisch Film
- Sprache:
- Englisch
- Veröffentlicht:
-
[San Francisco, California, USA] :
The Great Courses,
2015.
Kanopy Streaming, 2016.
- Zusammenfassung:
-
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you’ll learn how to create a brand that will connect you with consumers—and defend you from the competition..
- Umfang:
-
1 online resource (streaming video file) (31 minutes): digital, .flv file, sound
Mode of access: World Wide Web. - Anmerkungen:
-
In Process Record.
Title from title frames.
Film - Spieldauer:
- 00:30:20
- Format Details:
- Mode of access: World Wide Web.
- Schlagworte:
- Links: