A Retailing Strategy: The Store is the Brand

Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the...

Ausführliche Beschreibung

Gespeichert in:
Körperschaft:
Kanopy (Firm)
Format:
Film Elektronisch
Sprache:
Nichtbestimmte Sprache
Veröffentlicht:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Zusammenfassung:
Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy.
Umfang:
1 online resource (streaming video file)
Mode of access: World Wide Web.
Anmerkungen:
Title from title frames.
In Process Record.
Spieldauer:
Du:ra:ti
Format Details:
Mode of access: World Wide Web.
Schlagworte:
Marketing; Advertising and PR
Links: