Cracking the Advertising Code

If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: "¢ Celebrity endorsement "¢ Customer testimony "¢ Emotional appeal "¢ Unproven claim...

Ausführliche Beschreibung

Körperschaft:

Kanopy (Firm)

Format:

Film Elektronisch

Sprache:

Nichtbestimmte Sprache

Veröffentlicht:

[San Francisco, California, USA] : Kanopy Streaming, 2015.

Zusammenfassung:

If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: "¢ Celebrity endorsement "¢ Customer testimony "¢ Emotional appeal "¢ Unproven claims "¢ Urgency and more Appropriate for grades 7 - adult.

Umfang:

1 online resource (streaming video file)
Mode of access: World Wide Web.

Anmerkungen:

Title from title frames.
In Process Record.

Spieldauer:

Du:ra:ti

Format Details:

Mode of access: World Wide Web.

Schlagworte:

Marketing; Advertising and PR

Links:

A Kanopy streaming video