Improving sales and marketing collaboration : a step-by-step guide /

In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical r...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Malshe, Avinash, Biemans, Wim G.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Ausgabe:
First edition.
Zusammenfassung:
In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction.
Umfang:
1 online resource (210 p.)
Anmerkungen:
Part of: 2014 digital library.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references (pages 179-183) and index.
ISBN:
9781606498033
1606498037
ISSN:
2161-8917
Schlagworte:
Sales management.
Marketing > Management.
Bezugswerke:
Links: