Profiting from services and solutions : what product-centric firms need to know /

Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business g...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Zeithaml, Valarie A., Salas, Jim, Bitner, Mary Jo, Brown, Stephen W.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Ausgabe:
First edition.
Zusammenfassung:
Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business goods--views services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in. The authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. To overcome those challenges, the book shows leaders how to manage change in five areas: corporate structure; corporate culture; organizational metrics of performance, growth and investment; individual skills and talent development; and core competencies of collaboration and customization.
Umfang:
1 online resource (134 p.)
Anmerkungen:
Part of: 2014 digital library.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references (pages 105-114) and index.
ISBN:
1-60649-749-9
ISSN:
2326-2699
Schlagworte:
Service industries.
Manufacturing industries.
Production management.
New products.
Bezugswerke:
Links: