Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Rajagopal
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York, NY : Business Expert Press, 2018.
Ausgabe:
First edition.
Zusammenfassung:
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Umfang:
1 online resource (198 pages).
Also available in print.
Mode of access: World Wide Web.
Anmerkungen:
Includes index.
Format Details:
Mode of access: World Wide Web.
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781947441156
1947441159
Schlagworte:
Consumer behavior.
Consumers' preferences.
Bezugswerke:
Links: