Designing Service Processes to Unlock Value : Land Your First Marketing Communications Job.

This book, 'Designing Service Processes to Unlock Value' by Joy M. Field, explores the rapidly evolving landscape of service process design, emphasizing the role of technology-enabled innovations such as artificial intelligence and the Internet of Things. It provides insights into how serv...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Field, Joy M.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York : Business Expert Press, 2024.
Ausgabe:
4th ed.
Zusammenfassung:
This book, 'Designing Service Processes to Unlock Value' by Joy M. Field, explores the rapidly evolving landscape of service process design, emphasizing the role of technology-enabled innovations such as artificial intelligence and the Internet of Things. It provides insights into how service providers can create personalized experiences and foster active customer participation, thereby co-creating value. The book addresses the challenges and opportunities in service design, focusing on the capabilities of both providers and customers. It also includes updated examples of industry innovations that enhance flexibility in service processes. Intended for professionals and academics in operations management and service design, the book aims to equip readers with strategies to optimize service performance and value creation in a dynamic technological environment.
Umfang:
1 online resource (204 pages)
ISBN:
9781637427293
1637427298
Schlagworte:
Technological innovations
Artificial intelligence
Bezugswerke:
Links: