Emerging trends, threats, and opportunities in international marketing : what executives need to know /

The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Czinkota, Michael R.
Weitere Verfasser:
Ronkainen, Ilkka A., Kotabe, Masaaki
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2009.
Ausgabe:
1st ed.
Zusammenfassung:
The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization).
Umfang:
1 online resource (402 p.)
Also available in print.
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
1-283-89228-6
1-78034-425-2
1-60649-036-2
ISSN:
1948-2760
Schlagworte:
Export marketing.
International business enterprises.
Bezugswerke:
Links: