A Practioner's Guide to Public Relations Research, Measurement and Evaluation

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and ev

Gespeichert in:
1. Verfasser:
Stacks, Don
Weitere Verfasser:
Michaelson, David (MitwirkendeR)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
[Place of publication not identified] Business Expert Press 2010
Zusammenfassung:
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and ev
Umfang:
1 online resource (240 p.) ill
Anmerkungen:
Bibliographic Level Mode of Issuance: Monograph
Anmerkungen:
English
ISBN:
1-60649-102-4
Schlagworte:
Public Relations
Corporations
Business & Economics
Bezugswerke:
Links: