Conscious branding /

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Funk, David
Weitere Verfasser:
Levis, Anne Marie
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2009.
Ausgabe:
1st ed.
Zusammenfassung:
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding is targeted to anyone who understands the need to differentiate their organization from competitors. The process works equally well for Fortune 500 companies and local service, manufacturing, and retail businesses. The book takes the reader through a linear process, beginning with building a brand platform and then showing how to maintain a consistent brand through marketing communications, product/service design, and operations.
Umfang:
1 online resource (144 p.)
Also available in print.
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
1-78034-426-0
1-283-89231-6
ISSN:
2150-9662
Schlagworte:
Branding (Marketing)
Business names.
Brand name products.
Bezugswerke:
Links: