An overview of the public relations function /

Weitere Versionen (2)

This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Bowen, Shannon A.
Weitere Verfasser:
Rawlins, Brad, Martin, Thomas
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
Ausgabe:
1st ed.
Zusammenfassung:
This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?
Umfang:
1 online resource (200 p.)
Also available in print.
Anmerkungen:
Bibliographic Level Mode of Issuance: Monograph
Anmerkungen:
English
Bibliografie:
Includes bibliographical references (p. 171-178) and index.
ISBN:
1-78034-387-6
1-60649-100-8
Schlagworte:
Corporations > Public relations.
Public relations.
Bezugswerke:
Links: