The Dawn of Swatch : Timeless Strategies in Business, Marketing, and Entrepreneurship.

The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry--it reshaped how we think about branding, innovation, and disruption.

Gespeichert in:
1. Verfasser:
Merlo, Omar
Weitere Verfasser:
Theile, Konstantin
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York : Business Expert Press, 2025.
Ausgabe:
1st ed.
Zusammenfassung:
The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry--it reshaped how we think about branding, innovation, and disruption.
Umfang:
1 online resource (198 pages)
ISBN:
1-63742-873-1
Schlagworte:
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Consumer Behavior
Bezugswerke:
Links: