Building a marketing plan : a complete guide /
In any journey, if you don't know where you are going, how will you know when you get there? Equally, if you don't have a focus and direction for your organization, which is underpinned by realistic, actionable, measurable, marketing objectives and a good idea of how to achieve those objec...
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- Hauptverfasser:
- , ,
- Weitere Verfasser:
- Format:
- Elektronisch E-Book
- Sprache:
- Englisch
- Veröffentlicht:
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[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2011.
- Ausgabe:
- 1st ed.
- Zusammenfassung:
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In any journey, if you don't know where you are going, how will you know when you get there? Equally, if you don't have a focus and direction for your organization, which is underpinned by realistic, actionable, measurable, marketing objectives and a good idea of how to achieve those objectives, then how can you grow your business and achieve long- term profitability? This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner.
- Umfang:
-
1 online resource (238 pages)
Also available in print. - Anmerkungen:
- Description based upon print version of record.
- Anmerkungen:
- English
- Bibliografie:
- Includes bibliographical references (p. 201-212) and index.
- ISBN:
-
9781782680611
1782680616
9781283892681
1283892685
9781606491607
1606491601 - ISSN:
- 2150-9662
- Schlagworte:
- Links: