Virtual Engagement : Managing Seamless Marketing with Technology.

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Rajagopal, Desikacharya
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York : Business Expert Press, 2025.
Ausgabe:
1st ed.
Zusammenfassung:
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets. Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.
Umfang:
1 online resource (219 pages)
ISBN:
1-63742-859-6
Schlagworte:
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / Customer Relations
COMPUTERS / Desktop Applications / Databases
Bezugswerke:
Links: