MIT Sloan Management Review Article on CMO Success, Stage by Stage

For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage. --

1. Verfasser:

Metrick, Kimberly A. Whitler,Jonathan

Format:

Elektronisch E-Book

Sprache:

Nichtbestimmte Sprache

Veröffentlicht:

MIT Sloan Management Review 2024

Zusammenfassung:

For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage. --

Umfang:

1 online resource

Schlagworte:

Organizational effectiveness.

Success.

Organizational behavior.