Fighting churn with data /
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to...
Gespeichert in:
- 1. Verfasser:
- Format:
- Elektronisch Tonträger Buch
- Sprache:
- Englisch
- Veröffentlicht:
-
Shelter Island, NY :
Manning Publications,
2020.
- Ausgabe:
- [First edition].
- Zusammenfassung:
-
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
- Umfang:
- 1 online resource (1 audio file (14 hr., 43 min.))
- Schlagworte: