AI-Based Data Analytics : Applications for Business Management /

Weitere Versionen (2)

This book explores the concept and applications of AI-based analytics related to marketing and business. It also discusses future research directions in this domain. It covers both aspects of artificial intelligence-based marketing and business that are helpful for business management to succeed in...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Alam, Mansaf, Chaudhary, Kiran
Weitere Verfasser:
Alam, Mansaf (HerausgeberIn), Chaudhary, Kiran (HerausgeberIn)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Abingdon, England : Taylor & Francis Group, LLC, [2024]
Ausgabe:
First edition.
Zusammenfassung:
This book explores the concept and applications of AI-based analytics related to marketing and business. It also discusses future research directions in this domain. It covers both aspects of artificial intelligence-based marketing and business that are helpful for business management to succeed in the marketplace by creating value.
Umfang:
1 online resource (261 pages)
Anmerkungen:
Includes index.
ISBN:
9781032614083
1-03-261408-0
1-003-81265-1
Schlagworte:
Big data.
Bezugswerke:
Links: