Marketing analytics : a machine learning approach /

Weitere Versionen (2)

A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social m...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Mansurali, A., Jeyanthi, P. Mary
Weitere Verfasser:
Mansurali, A. (HerausgeberIn), Jeyanthi, P. Mary (HerausgeberIn)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Palm Bay, Florida : Apple Academic Press, [2023]
Ausgabe:
First edition.
Zusammenfassung:
A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.
Umfang:
1 online resource (367 pages) illustrations
Anmerkungen:
Includes index.
Bibliografie:
Includes bibliographical references and index.
ISBN:
1-00-330063-4
1-003-30063-4
1-000-60889-1
9781003300632
Schlagworte:
Marketing research.
Bezugswerke:
Links: