Analyzing Media Messages : Using Quantitative Content Analysis in Research /

Weitere Versionen (3)

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content an...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Riffe, Daniel
Weitere Verfasser:
Lacy, Stephen, Watson, Brendan R., Lovejoy, Jennette
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
New York, NY : Routledge, [2024]
Ausgabe:
Fifth edition.
Zusammenfassung:
The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.
Umfang:
1 online resource (243 pages)
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781003288428
Schlagworte:
Content analysis (Communication)
Mass media > Research > Methodology.
Mass media > Statistical methods.
Bezugswerke:
Links: