Perspectives in marketing, innovation and strategy /

This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

1. Verfasser:

Kotler, Philip

Weitere Verfasser:

Kotler, Philip (HerausgeberIn)

Format:

Elektronisch E-Book

Sprache:

Englisch

Veröffentlicht:

Abingdon, England : Routledge, [2024]

Zusammenfassung:

This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

Umfang:

1 online resource (295 pages)

Bibliografie:

Includes bibliographical references and index.

ISBN:

1-00-343446-0
1-003-43446-0
1-000-96123-0
9781003434467

Schlagworte:

Marketing.

Bezugswerke:

Print version: Perspectives in Marketing, Innovation and Strategy

Links:

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