Rethinking creativity : inside-the-box thinking as the basis for innovation /

Weitere Versionen (2)

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative adva...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Weisberg, Robert W.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Cambridge : Cambridge University Press, 2020.
Ausgabe:
1st ed.
Zusammenfassung:
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.
Umfang:
1 online resource (xiv, 501 pages) : digital, PDF file(s).
Anmerkungen:
Title from publisher's bibliographic system (viewed on 13 Oct 2020).
ISBN:
1-108-80002-5
1-108-80084-X
1-108-78525-5
Schlagworte:
Creative ability.
Creative thinking.
Bezugswerke:
Links: