Do Consumers Respond to Marginal or Average Price? Evidence from Nonlinear Electricity Pricing /

Nonlinear pricing and taxation complicate economic decisions by creating multiple marginal prices for the same good. This paper provides a framework to uncover consumers' perceived price of nonlinear price schedules. I exploit price variation at spatial discontinuities in electricity service ar...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Ito, Koichiro
Körperschaft:
National Bureau of Economic Research
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Cambridge, Mass. National Bureau of Economic Research 2012.
Zusammenfassung:
Nonlinear pricing and taxation complicate economic decisions by creating multiple marginal prices for the same good. This paper provides a framework to uncover consumers' perceived price of nonlinear price schedules. I exploit price variation at spatial discontinuities in electricity service areas, where households in the same city experience substantially different nonlinear pricing. Using household-level panel data from administrative records, I find strong evidence that consumers respond to average price rather than marginal or expected marginal price. This sub-optimizing behavior makes nonlinear pricing unsuccessful in achieving its policy goal of energy conservation and critically changes the welfare implications of nonlinear pricing.
Umfang:
1 online resource: illustrations (black and white);
Anmerkungen:
November 2012.
Schlagworte: