Elgar Encyclopedia of Consumer Behavior /

Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

Hauptverfasser:

Gollnhofer, Johanna, Hofstetter, Reto, Tomczak, Torsten

Weitere Verfasser:

Gollnhofer, Johanna (HerausgeberIn), Hofstetter, Reto (HerausgeberIn), Tomczak, Torsten (HerausgeberIn)

Format:

Elektronisch E-Book

Sprache:

Englisch

Veröffentlicht:

Edward Elgar Monographs 2024

Ausgabe:

First edition.

Zusammenfassung:

Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

Umfang:

1 online resource (328 pages)

ISBN:

9781803926278

Schlagworte:

Consumer protection > Encyclopedias.

Consumers > Research.

Marketing.

Psychology.

Encyclopedias.

Bezugswerke:

Print version: Elgar Encyclopedia of Consumer Behavior

Links:

Wird geladen...