Marketing English books, 1476-1550 : how printers changed reading /
This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Gespeichert in:
- 1. Verfasser:
- Format:
- Elektronisch E-Book
- Sprache:
- Englisch
- Veröffentlicht:
-
Oxford :
Oxford University Press,
2020.
- Ausgabe:
- First edition.
- Zusammenfassung:
-
This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
- Umfang:
- 1 online resource (288 pages) : illustrations (colour).
- Anmerkungen:
- This edition also issued in print: 2020.
- Zielpublikum:
- Specialized.
- Bibliografie:
- Includes bibliographical references and index.
- ISBN:
- 9780191904011 (ebook) :
- Schlagworte:
-
- Bezugswerke:
-
Print version : 9780198847588
- Links: