Why it's good for business when customers share your values /

Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings.

1. Verfasser:

Aronson, Daniel

Format:

Elektronisch E-Book

Sprache:

Englisch

Veröffentlicht:

[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.

Ausgabe:

[First edition].

Zusammenfassung:

Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings.

Umfang:

1 online resource (7 pages)

Anmerkungen:

Reprint #65332.

Schlagworte:

Business ethics.

Consumers > Attitudes.

Values.

Leadership > Moral and ethical aspects.