The missing discipline behind failure to scale : companies make significant investments in developing and incubating new business initiatives, but too few follow a rigorous path to scaling their ventures /
Only 16% of new corporate ventures succeed, mainly because there are few methodologies for reaching scale. The authors’ research shows that successful companies use scaling paths. Such paths require a clarity of ambition; an understanding of the assets needed to access customers, capabilities, and c...
Gespeichert in:
- Hauptverfasser:
- ,
- Format:
- Elektronisch E-Book
- Sprache:
- Englisch
- Veröffentlicht:
-
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2023.
- Ausgabe:
- [First edition].
- Zusammenfassung:
-
Only 16% of new corporate ventures succeed, mainly because there are few methodologies for reaching scale. The authors’ research shows that successful companies use scaling paths. Such paths require a clarity of ambition; an understanding of the assets needed to access customers, capabilities, and capacity; and a willingness to use a variety of techniques to assemble those assets into a coherent strategy for attaining scale. This article offers leaders five lessons for blazing a scaling path.
- Umfang:
- 1 online resource (9 pages)
- Anmerkungen:
- Reprint #64404.
- Schlagworte: