A tale of two hot sauces : spicing up diversification : the contrasting paths of two hot sauce manufacturers show that managing exposure on multiple fronts is essential /

The dueling fortunes of two hot sauce manufacturers demonstrate the power of strategic diversification in the areas of supply chain, products, customers, and channel. Managing risk on these multiple fronts early on, McIlhenny thrived while competitor Huy Fong Foods failed to follow suit, rendering t...

Ausführliche Beschreibung

Hauptverfasser:

Bassamboo, Achal, Conley, James G.

Format:

Elektronisch E-Book

Sprache:

Englisch

Veröffentlicht:

[Cambridge, Massachusetts] : MIT Sloan Management Review, [2024]

Ausgabe:

[First edition].

Zusammenfassung:

The dueling fortunes of two hot sauce manufacturers demonstrate the power of strategic diversification in the areas of supply chain, products, customers, and channel. Managing risk on these multiple fronts early on, McIlhenny thrived while competitor Huy Fong Foods failed to follow suit, rendering the former market leader an also-ran in hot sauce.

Umfang:

1 online resource (5 pages)

Anmerkungen:

Reprint #65409.

Schlagworte:

Manufacturing processes.

Production engineering.

Sauces.