Using social media in business disputes : until recently, the mere threat of litigation and the prospect of a prolonged and costly lawsuit was often all that it took to persuade a smaller business to acquiesce to a larger competitors legal demands. But that's changing /

1. Verfasser:

Orozco, David

Format:

Elektronisch E-Book

Sprache:

Englisch

Veröffentlicht:

[Massachusetts] : Massachusetts Institute of Technology, [2016]

Umfang:

1 online resource (1 volume) : illustrations

Anmerkungen:

"Reprint #57212."
From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).

Bibliografie:

Includes bibliographical references.

Schlagworte:

Social media.

Mass media and business.

Relationship marketing.

Customer relations.