Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment /

Gespeichert in:
Hauptverfasser:
Knowles, Jonathan, Ettenson, Richard, Lynch, Patrick, Dollens, Joseph
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
[Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
Umfang:
1 online resource (1 volume)
Anmerkungen:
"Reprint #61423."
Schlagworte:
COVID-19 (Disease) > Economic aspects.
Small business marketing.
Branding (Marketing)
Consumer behavior.
Bezugswerke: