Why design thinking in business needs a rethink : to reach its full potential, the popular innovation methodology must be more closely aligned with the realities and social dynamics of established businesses /

Gespeichert in:
Hauptverfasser:
Kupp, Martin, Anderson, Jamie, Reckhenrich, Jörg
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Umfang:
1 online resource (1 volume)
Anmerkungen:
"Reprint #59113."
Bibliografie:
Includes bibliographical references.
Schlagworte:
Business planning.
Strategic planning.
Technological innovations.
Bezugswerke: