Multimedia comprehension /

Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Schnotz, Wolfgang
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2023.
Ausgabe:
First edition.
Zusammenfassung:
Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors.
Umfang:
1 online resource (xiii, 231 pages) : digital, PDF file(s).
Anmerkungen:
Title from publisher's bibliographic system (viewed on 16 Feb 2023).
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781009303200
1009303201
9781009303224
1009303228
9781009303255
1009303252
Schlagworte:
Information visualization.
Visual communication.
Multimedia communications.
Bezugswerke:
Links: