Joy : using strategic communication to improve well-being and organizational success /

Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presen...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Tkalac Vercic, Ana, Tench, Ralph, Einwiller, Sabine
Weitere Verfasser:
Tkalac Vercic, Ana (HerausgeberIn), Tench, Ralph (HerausgeberIn), Einwiller, Sabine (HerausgeberIn)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley, England : Emerald Publishing, [2021]
Ausgabe:
1st ed.
Zusammenfassung:
Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.
Umfang:
1 online resource (xxii, 229 pages).
Anmerkungen:
Includes index.
ISBN:
1-80043-240-2
Schlagworte:
Public relations.
Bezugswerke:
Links: