Research on international service marketing : a state of the art /

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Pauwels, Pieter., Ruyter, Ko de.
Weitere Verfasser:
Pauwels, Pieter, Ruyter, Ko de
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Amsterdam : Elsevier, 2005.
Ausgabe:
1st ed.
Zusammenfassung:
A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.
Umfang:
1 online resource (209 p.)
Anmerkungen:
State of the art report.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781849503310
ISSN:
1474-7979 ;
Schlagworte:
Service industries > Marketing.
Export marketing.
Sales & marketing.
International business.
Business & Economics > International > Marketing.
Bezugswerke:
Links: