Sport business in the United States : contemporary perspectives /

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA....

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Pitts, Brenda G., Zhang, James J.
Weitere Verfasser:
Pitts, Brenda G. (HerausgeberIn), Zhang, James J. (HerausgeberIn)
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Abingdon, Oxon ; New York, NY : Routledge, 2021.
Zusammenfassung:
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of womens sport, sport broadcasting, internships, and leadership.
Umfang:
1 online resource (320 p.) ill
ISBN:
9781000203257
1000203255
Schlagworte:
Sports > Economic aspects > United States.
Sports administration > United States.
Bezugswerke:
Links: