Gambling advertising : nature, effects and regulation /

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible pro...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser:
Gunter, Barrie
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley, England : Emerald Publishing, [2019]
Ausgabe:
1st ed.
Zusammenfassung:
There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling.Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge.In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation.
Umfang:
1 online resource (207 pages)
Bibliografie:
Includes bibliographical references and index.
ISBN:
9781787699236
1787699234
9781787699250
1787699250
Schlagworte:
Gambling industry.
Gambling.
Advertising.
Business & Economics > Advertising & Promotion.
Sales & marketing.
Bezugswerke:
Links: