Toward a better understanding of the role of value in markets and marketing : special issue /

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Vargo, Stephen L., Lusch, Robert F.
Weitere Verfasser:
Vargo, Stephen L.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley, U.K. : Emerald, 2012.
Ausgabe:
1st ed.
Zusammenfassung:
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Umfang:
1 online resource (269 p.)
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references.
Schriftenreihe:
Review of marketing research,
ISBN:
9786613679840
9781280769078
1280769076
9781780529134
1780529139
ISSN:
1548-6435 ;
Schlagworte:
Business & Economics > Marketing > Research.
Business & Economics > International > Marketing.
Sales & marketing management.
Marketing.
Value.
Bezugswerke:
Links: