Advances in business and management forecasting. Vol. 6 /

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) The focus of the research annual is...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser:
Lawrence, Kenneth D., Klimberg, Ronald K.
Format:
Elektronisch E-Book
Sprache:
Englisch
Veröffentlicht:
Bingley [UK] : JAI Press, 2009.
Zusammenfassung:
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) The focus of the research annual is applications- and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
Umfang:
1 online resource (280 p.)
Anmerkungen:
Description based upon print version of record.
Anmerkungen:
English
Bibliografie:
Includes bibliographical references.
ISBN:
9781848555495
ISSN:
1477-4070
Schlagworte:
Business & Economics > Forecasting.
Business & Economics > Management.
Economic forecasting.
Business forecasting.
Industrial management > Forecasting.
Bezugswerke:
Links: